For the most part, they had to go out and build a platform for themselves from other shows to get recognized. Proving this to be her case, host of The Prosperity Show , Joan Sotkin , shares her podcasting journey — from her broadcasting background to building her platform, and eventually bringing in people to her own show. She also takes us into the ways she network and build relationships and gives her insights on how podcasting has shifted over the past couple of years. She also touches on some of the best ways to book great guests, increase listeners, produce in a professional way, and encourage people to engage.
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For the most part, they had to go out and build a platform for themselves from other shows to get recognized. Proving this to be her case, host of The Prosperity Show , Joan Sotkin , shares her podcasting journey — from her broadcasting background to building her platform, and eventually bringing in people to her own show.
She also takes us into the ways she network and build relationships and gives her insights on how podcasting has shifted over the past couple of years. She also touches on some of the best ways to book great guests, increase listeners, produce in a professional way, and encourage people to engage. She has been podcasting for quite some time.
She started podcasting in with her first show. The Prosperity Show has been running and she has well-over episodes. For many years, Joan has been guiding entrepreneurs and practitioners to resolve their longstanding money issues.
Prosperity Show podcast is hosted there. She has a holistic approach to combining brain science, health, nutrition and 40 years of personal and financial growth to help her clients develop healthy relationships with their money and themselves.
I met Joan through The Dames group out of Denver. There is a virtual platform on there so we get together. The two of us connected right away on our mutual love of podcasting.
I decided to invite her to talk to us about some of her experiences because she has a broadcasting background. She had a little bit more comfort zone than most people starting out with podcasting and that might be your experience too.
I wanted to bring you different people to learn from and see which approach and which ideas might make your show amazing. What number of the episode are you at right now? I did 88 of them on my podcast that ran from to You were podcasting way longer than I have and I love that. Have you felt it got easier over the years? It was never difficult for me. The show moved to LA. That was fine for me, so he let me do the interviews. In order to do that, I had to lose my Brooklyn accent. It was the easiest thing for me.
I figured out how to edit audio a long time ago. This was just sitting in front of a microphone and talking, which is perfectly natural for me. What are some interesting things that happened when you started podcasting? What did you find the difference between broadcasting and podcasting? This was the beginning in There were not a lot of podcasts.
There were a couple of people who were doing coaching. I did a session or two with someone to find out how to promote the thing. The promotion was something I had to learn more than the actual production of the podcast.
It can give it to you quickly because you do many shows, you do interviews. It gives you a quicker way to build a platform. Business online has changed. You have to keep up with the trends and what people are doing in order to promote yourself. I came back from taking two years off from doing a lot of it. I had done over interviews before those two years. What networks can I be part of that will up my listenership? You have to start doing stuff like that. The online world has changed so dramatically in that time and doing business online has changed.
You have to keep up with the trends and what people are doing in order to promote themselves. Thinking back to when you were starting out, what were some of the funny things that happened, the interesting first guests when you started out having guests on?
What are some interesting stories about your adventures in podcasting? How else could I meet them? It is fun. I wrote the show notes. All of this is second hand to me.
I just do it. I have this thing where I love speaking either on a microphone or in front of a group of people. You and I are the same that way. I know you. You can talk up a storm. Joan, I knew what we were going to have fun when I first met you. We met at The Dames, which is a wonderful group out of Denver. Have you found that sharing your podcast in those types of groups and reaching out to them has grown your show? My thing is connection. I feel that there are three things we have to do; love yourself, let go and connect.
The connect part is the most important. I believe in following my intuition. I get the urge to do something. I love the name. Before I knew it, I had listened to six of them. They come from deep personal experience.
I think should is a dirty word. Should, ought and must, if you use those words, go wash your mouth out with soap. I usually pick the topic about five minutes before I start talking and I sit in front of the mic and talk.
You know your content so well. You must have told these stories before that it feels so natural the way you flow from anything. There are three things people have to do - love yourself, let go, and connect. I did two episodes and they felt too preachy to me.
Each of us has a different combination of thoughts, beliefs and emotions. I know what the emotions are. I know people ask me that. You tell them and then you tell them what you told them. Whatever I say at the beginning of this show, I have to somehow get back to that. A few of the episodes that I was listening to, you mentioned coming out of the woo-woo closet. Sometimes getting so personal or sharing something like that feels intimidating for a lot of people.
What I was talking about were these energy tune-ups that I do. I had started doing them when I had a crystal business in the s. I had the first nationwide crystal business.
I had a line of stones called Jones Stones that were in stores. In those days, it was not proper to use the word spiritual in business, but I built this huge business that made a lot of money. I had credentials in business. I got out of the business. No one was talking about it. She was the one who gave me the term, the woo-closet. I decided to start doing it again. My brother was a comedy writer so we told a lot of jokes in our house.
You have a basis for that. How has the podcast shifted? You talked about having a great platform already and a deep authority, but how has it shifted? How has it improved things? Has it made it easier for you? What the podcast has done for me personally is given me a place to express myself. The theme of the Bhagavad Gita is doing what you have to do without regard to the result. I have to talk.
Meet Joan Sotkin
Goltir Lynne McTaggart is one of the central voices in the sotkih consciousness movement. She collaborates with her patients to meet their health and life goals. Today, I want to talk about business and financial losses and how the unresolved emotions behind those losses can affect you even years later. The important words are relationship and connection. Authentic Content Marketing and Joyful Productivity. His latest book is Mad Monk Manifesto.
A Unique Approach to Prosperity